In today’s competitive business world, whether you are an entrepreneur, or someone looking for a job, what would make your products or services sell will depend on product differentiation.  Ask yourself the following questions:

1.  What is the magic about you?

2.  If I go to three different companies, are they all the same?

3.  Who are you?  What are your values?

We all want to fit in and appeal to everyone.  At the same time, we also want to be totally unique and special, embrace our quirks and our niche.  Note that you can not be both.  You can be the same as everybody else or you can be totally unique.

FIND THE MAGIC IN YOU!
As a business, you need to find out your personal values and align them with your corporate objectives.  Find what is your core business, core products or services and do it really well.

Find the magic in you and let it stand out!  That is the only way to compete in this business jungle.

Just look at the Starbucks,  a cup of coffee is more than just that, it is telling a story about ethical beans, about treating yourself to premium coffee.

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Filed under: Marketing 101