Vehicle Signage – Effective Marketing Tool
Vehicle signage is still one of the best marketing or advertising tool a business can have. Just look at this car in the shape of a dog. The owner of this car is in the pet grooming business.
This car tells me the following:
1. That the owner is creative, innovative, fun and has a sense of humour.
2. That the owner wants my business and is willing to take risk.
3. That this owner has a positive attitude and is on his way to success.
An effective vehicle sign works as advertising 24 hours a day, 7 days a week, 365 days a year. It provides a conversation topic and you can be sure people cannot stop talking about it.
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Filed under: Entrepreneurship 101, Marketing 101
There are certain people who should be careful about using car signage as a method of advertising: (1) Those who are bad drivers with rude manners or bad driving habits. – This give a bad reflection on the company. (2) Those who cannot keep their cars clean. Another thing to be cautious is the cost-benefit ratio. You can spend as little or as much as you want on car signage. Be careful not to overdo the expenditure.
I definitely agree. For example, look at the Geek Squad. They have their ‘Geek’ cars, which stand out, and let everyone know who they are, what they do, and what they’re capable of. However, vehicle signage can be risky because of a couple of reasons. First, it may be expensive and to difficult to make the changes. Second, it may decrease the value of the vehicle significantly.
I like the car. Its funny and remarkable at the same time. But it must be very expensive to make a car like this, becouse you donkt see many of them in the street.
i think vehicle signage is good.. it provides you with eyecatching signs that will make your business even more successful.
It reaches wider range of people regardless to age, gender, race and culture. As much as it works, it is fun too. I still remember when I was in school and took bus home every single day, there would be a lot of poster at the back of the bus window. It was funny while we were still learning and raced to read the advertisement out loud to show off.
A vehicle with car signage is really a moving billboard. This is a very inexpensive form of advertising that is working for you 24 hours a day seven days a week.
You are absolutely correct, This owner is creative, innovative, fun and has a sense of humour.Not only is the owner all those things they are very smart,Children are drawn to this type of marketing.