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	<title> &#187; advertising target</title>
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	<description>Intern at the Entrepreneurs Institute</description>
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		<title>Does your advertising hit your target?</title>
		<link>http://www.pembiz.ca/wordpress/does-your-advertising-hit-your-target/</link>
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		<pubDate>Sun, 23 Aug 2009 01:51:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[advertising target]]></category>
		<category><![CDATA[digital marketing tools]]></category>
		<category><![CDATA[effectiveness of advertising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Google adwords]]></category>
		<category><![CDATA[interactive technologies]]></category>
		<category><![CDATA[measured media]]></category>
		<category><![CDATA[measuring advertising]]></category>
		<category><![CDATA[search engine optimization]]></category>

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		<description><![CDATA[We had a very interesting class workshop on advertising.  Mimi is the moderator.    She tells the class that a $100 advertising campaign is expensive if it is not effective, and a $10,000 campaign is cheap if it brings results and additional profits.  It is the effectiveness that matters, not the cost.
In general, passive marketing [...]]]></description>
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