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	<title> &#187; Marketing 101</title>
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	<description>Intern at the Entrepreneurs Institute</description>
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		<title>Pepsi Earmarked $20 million for cause related marketing</title>
		<link>http://www.pembiz.ca/wordpress/pepsi-earmarked-20-million-for-cause-related-marketing/</link>
		<comments>http://www.pembiz.ca/wordpress/pepsi-earmarked-20-million-for-cause-related-marketing/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 19:11:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Life at E-Institute]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[cause marketing sponsorships]]></category>
		<category><![CDATA[cause related marketing]]></category>
		<category><![CDATA[corporate responsibility]]></category>
		<category><![CDATA[do well by doing good]]></category>
		<category><![CDATA[pepsi refresh project]]></category>

		<guid isPermaLink="false">http://www.pembiz.ca/wordpress/?p=222</guid>
		<description><![CDATA[&#8220;Do well by Doing Good.&#8221;
Pepsi has decided to pull out of Super Bowl ads beginning 2010 , and will instead start a $20 million cause marketing campaign named &#8220;Pepsi Refresh Project&#8221;.  Under this program, Pepsi will be awarding grant money for community projects proposed and selected by consumers such as helping high school students publish [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>What makes you special?</title>
		<link>http://www.pembiz.ca/wordpress/what-makes-you-special/</link>
		<comments>http://www.pembiz.ca/wordpress/what-makes-you-special/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 06:20:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[product differentiation]]></category>
		<category><![CDATA[Starbucks story]]></category>

		<guid isPermaLink="false">http://www.pembiz.ca/wordpress/?p=214</guid>
		<description><![CDATA[In today&#8217;s competitive business world, whether you are an entrepreneur, or someone looking for a job, what would make your products or services sell will depend on product differentiation.  Ask yourself the following questions:
1.  What is the magic about you?
2.  If I go to three different companies, are they all the same?
3.  Who are you?  [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Human Walking Billboards</title>
		<link>http://www.pembiz.ca/wordpress/human-walking-billboards/</link>
		<comments>http://www.pembiz.ca/wordpress/human-walking-billboards/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 23:18:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurship 101]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[bald actors]]></category>
		<category><![CDATA[bald heads]]></category>
		<category><![CDATA[bald media]]></category>
		<category><![CDATA[creative marketing ideas]]></category>
		<category><![CDATA[human advertising billboard]]></category>
		<category><![CDATA[tattoos on bald heads]]></category>

		<guid isPermaLink="false">http://www.pembiz.ca/wordpress/?p=205</guid>
		<description><![CDATA[Imagine a bald head as a blank canvas or a blank billboard, where you are free to post your company logo or advertising message.  Then send this bald head to roam around high traffic areas like the mall, downtown streets, airports, festivals, university campuses&#8230;.   In today&#8217;s competitive business world,  companies are coming up with creative [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Networking for Start-up Entreprenuers</title>
		<link>http://www.pembiz.ca/wordpress/networking-for-start-up-entreprenuers/</link>
		<comments>http://www.pembiz.ca/wordpress/networking-for-start-up-entreprenuers/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 21:21:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Life at E-Institute]]></category>
		<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Social Media & Networking]]></category>
		<category><![CDATA[entrepreneurs social network]]></category>
		<category><![CDATA[networking for start up entrepreneurs]]></category>
		<category><![CDATA[sprouter networking]]></category>

		<guid isPermaLink="false">http://www.pembiz.ca/wordpress/?p=199</guid>
		<description><![CDATA[A Canadian company has launched a social networking site called &#8220;Sprouter&#8220;  designed for entrepreneurs to connect, share ideas, experiences and exchange information in an online community.  The concept is similar to Facebook, except the Sprouter will be a social site dedicated only to entrepreneurs, thereby reducing the noise from the rest of the social networking [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Funemployed &#8211; A marketing target</title>
		<link>http://www.pembiz.ca/wordpress/funemployed-a-marketing-target/</link>
		<comments>http://www.pembiz.ca/wordpress/funemployed-a-marketing-target/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 23:49:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Target Markets/Demographics]]></category>
		<category><![CDATA[funemployed]]></category>
		<category><![CDATA[funemployed travellers]]></category>
		<category><![CDATA[funemployees]]></category>
		<category><![CDATA[marketing to the funemployed]]></category>
		<category><![CDATA[millionaires around the world]]></category>

		<guid isPermaLink="false">http://www.pembiz.ca/wordpress/?p=211</guid>
		<description><![CDATA[There are many buttons that identify the funemployed.  They are unemployed, but they don&#8217;t care, because they have the funds to live and enjoy life.  They are usually single, under 35, no mortgage, no children, and want to enjoy their lives, whether by travelling, or by playing, golfing, skiing, whatever it takes to keep them [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Vehicle Signage &#8211; Effective Marketing Tool</title>
		<link>http://www.pembiz.ca/wordpress/vehicle-signage-effective-marketing-tool/</link>
		<comments>http://www.pembiz.ca/wordpress/vehicle-signage-effective-marketing-tool/#comments</comments>
		<pubDate>Sat, 10 Oct 2009 23:08:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Entrepreneurship 101]]></category>
		<category><![CDATA[Marketing 101]]></category>

		<guid isPermaLink="false">http://www.pembiz.ca/wordpress/?p=191</guid>
		<description><![CDATA[Creative business owners can use innovative advertising methods that are inexpensive and effective.  This mobile pet grooming business has a car that no one can forget.  Every minute that it is on the road, either travelling or simply parked, it is sending the message that this business owner wants your business.]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>We live in Exponential Times</title>
		<link>http://www.pembiz.ca/wordpress/we-live-in-exponential-times/</link>
		<comments>http://www.pembiz.ca/wordpress/we-live-in-exponential-times/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 00:47:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[Missy's File Cabinet]]></category>
		<category><![CDATA[business trends]]></category>
		<category><![CDATA[fast changing technology]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://www.pembiz.ca/wordpress/?p=157</guid>
		<description><![CDATA[We are living in exponential times, that's the best way to describe the speed at which technology changes.  This affects the way an entrepreneur markets his products and services.  Mimi presents this video at her recent presentation to emphasize what effect the technology has in our everyday lives.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Does your advertising hit your target?</title>
		<link>http://www.pembiz.ca/wordpress/does-your-advertising-hit-your-target/</link>
		<comments>http://www.pembiz.ca/wordpress/does-your-advertising-hit-your-target/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 01:51:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[advertising target]]></category>
		<category><![CDATA[digital marketing tools]]></category>
		<category><![CDATA[effectiveness of advertising]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Google adwords]]></category>
		<category><![CDATA[interactive technologies]]></category>
		<category><![CDATA[measured media]]></category>
		<category><![CDATA[measuring advertising]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://instituteforentrepreneurs.wordpress.com/?p=100</guid>
		<description><![CDATA[We had a very interesting class workshop on advertising.  Mimi is the moderator.    She tells the class that a $100 advertising campaign is expensive if it is not effective, and a $10,000 campaign is cheap if it brings results and additional profits.  It is the effectiveness that matters, not the cost.
In general, passive marketing [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Old man and his hot dog stand- a classic marketing story</title>
		<link>http://www.pembiz.ca/wordpress/old-man-and-his-hot-dog-stand-a-classic-marketing-story/</link>
		<comments>http://www.pembiz.ca/wordpress/old-man-and-his-hot-dog-stand-a-classic-marketing-story/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 03:42:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[advertising and recession]]></category>
		<category><![CDATA[classic marketing story]]></category>
		<category><![CDATA[old man and his hot dog stand]]></category>

		<guid isPermaLink="false">http://instituteforentrepreneurs.wordpress.com/?p=97</guid>
		<description><![CDATA[
An old gentleman owned a hot dog stand. His hot dogs were famous for blocks and blocks, maybe even miles and miles. People loved his hot dogs. He had a couple of people working for him and advertised in all of the local papers. He hired kids to put signs on poles and he even [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet Mimi, our marketing expert</title>
		<link>http://www.pembiz.ca/wordpress/meet-mimi-our-marketing-expert/</link>
		<comments>http://www.pembiz.ca/wordpress/meet-mimi-our-marketing-expert/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 22:17:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing 101]]></category>
		<category><![CDATA[cheap advertising methods]]></category>
		<category><![CDATA[creative methods of advertising]]></category>
		<category><![CDATA[marketing campaigns]]></category>

		<guid isPermaLink="false">http://instituteforentrepreneurs.wordpress.com/?p=92</guid>
		<description><![CDATA[Mimi is our marketing director at the Institute and she prepares all brochures, newsletters and press releases about the Institute.
She adds lots of color to the Institute just with her presence.  I asked her if she is related to Imelda Marcos, because she has a different pair of shoes every day, and she has big, [...]]]></description>
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		<slash:comments>1</slash:comments>
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