Posted on December 22nd, 2009 by admin
“Do well by Doing Good.”
Pepsi has decided to pull out of Super Bowl ads beginning 2010 , and will instead start a $20 million cause marketing campaign named “Pepsi Refresh Project”. Under this program, Pepsi will be awarding grant money for community projects proposed and selected by consumers such as helping high school students publish [...]
Filed under: Life at E-Institute, Marketing 101 | 2 Comments »
Posted on November 21st, 2009 by admin
In today’s competitive business world, whether you are an entrepreneur, or someone looking for a job, what would make your products or services sell will depend on product differentiation. Ask yourself the following questions:
1. What is the magic about you?
2. If I go to three different companies, are they all the same?
3. Who are you? [...]
Filed under: Marketing 101 | 2 Comments »
Posted on November 14th, 2009 by admin
Imagine a bald head as a blank canvas or a blank billboard, where you are free to post your company logo or advertising message. Then send this bald head to roam around high traffic areas like the mall, downtown streets, airports, festivals, university campuses…. In today’s competitive business world, companies are coming up with creative [...]
Filed under: Entrepreneurship 101, Marketing 101 | 1 Comment »
Posted on November 13th, 2009 by admin
A Canadian company has launched a social networking site called “Sprouter“ designed for entrepreneurs to connect, share ideas, experiences and exchange information in an online community. The concept is similar to Facebook, except the Sprouter will be a social site dedicated only to entrepreneurs, thereby reducing the noise from the rest of the social networking [...]
Filed under: Life at E-Institute, Marketing 101, Social Media & Networking | No Comments »
Posted on November 12th, 2009 by admin
There are many buttons that identify the funemployed. They are unemployed, but they don’t care, because they have the funds to live and enjoy life. They are usually single, under 35, no mortgage, no children, and want to enjoy their lives, whether by travelling, or by playing, golfing, skiing, whatever it takes to keep them [...]
Filed under: Marketing 101, Target Markets/Demographics | No Comments »
Posted on October 10th, 2009 by admin
Creative business owners can use innovative advertising methods that are inexpensive and effective. This mobile pet grooming business has a car that no one can forget. Every minute that it is on the road, either travelling or simply parked, it is sending the message that this business owner wants your business.
Filed under: Entrepreneurship 101, Marketing 101 | 7 Comments »
