Pepsi Earmarked $20 million for cause related marketing

“Do well by Doing Good.”
Pepsi has decided to pull out of Super Bowl ads beginning 2010 , and will instead start a $20 million cause marketing campaign named “Pepsi Refresh Project”.  Under this program, Pepsi will be awarding grant money for community projects proposed and selected by consumers such as helping high school students publish [...]

Networking for Start-up Entreprenuers

A Canadian company has launched a social networking site called “Sprouter“  designed for entrepreneurs to connect, share ideas, experiences and exchange information in an online community.  The concept is similar to Facebook, except the Sprouter will be a social site dedicated only to entrepreneurs, thereby reducing the noise from the rest of the social networking [...]

My First Emcee Assignment

What I have learned as a business emcee or moderator for a workshop?
I was asked to be an emcee for a workshop.   I have not done this before, so I was really nervous.  There is always the first time, I did some research and here are some tips that I have prepared for myself.
The objectives [...]

Edutainment – A Business concept

English Villages are interesting business models combining education with entertainment and experience. Teaching English as a second language is a big industry and many countries eager to capture a slice of this growing industry are combining education with entertainment by building English villages.

Eyes and Ears Wide Open, but Mouth Zipped

My days at the E-Institute get more interesting each day as I get involved with students and gurus’ lives and affairs.  I have been given the keys to their hearts, minds and souls as I listen to their stories, dreams, visions, plans, heartaches and successes.
However, my mouth is zipped because certain things are not for [...]

Behind the Scenes of an Award Nomination Process

As anticipated, every day is a new and fresh experience for me here at the E-Institute.  I’ve been so busy the last two weeks that I did not have time to write my blog.  Tonight, I am trying to make up for the lost entries.  Things are happening fast, and I’d hate to miss capturing [...]