Pepsi Earmarked $20 million for cause related marketing

“Do well by Doing Good.”
Pepsi has decided to pull out of Super Bowl ads beginning 2010 , and will instead start a $20 million cause marketing campaign named “Pepsi Refresh Project”.  Under this program, Pepsi will be awarding grant money for community projects proposed and selected by consumers such as helping high school students publish [...]

Networking for Start-up Entreprenuers

A Canadian company has launched a social networking site called “Sprouter“  designed for entrepreneurs to connect, share ideas, experiences and exchange information in an online community.  The concept is similar to Facebook, except the Sprouter will be a social site dedicated only to entrepreneurs, thereby reducing the noise from the rest of the social networking [...]

Edutainment – A Business concept

English Villages are interesting business models combining education with entertainment and experience. Teaching English as a second language is a big industry and many countries eager to capture a slice of this growing industry are combining education with entertainment by building English villages.

A visit from the Friendly Bank

Last week, the Friendly Bank sent two of its representatives from the head office to our Institute to explain their lending system.
They made  a power point presentation about their lending policies, and the different products they have for entrepreneurs.  They are a friendly bank because they have a character-based lending policy (meaning that they will [...]

A Visit to the Shoe Show

A visit to the Shoe buying event for the Spring 2010 season is like a peek into the crystal ball. Here’s a quote for you. “Paris Hilton Footwear is perfect for the fashion-forward young woman who wants to look and feel great from head-to-toe, without spending a fortune.” – Paris Hilton

Confessions of a Seniorpreneur wannabe

It’s Day 57 of my work term, and I had 12 posts.  Not doing too good.  My work is taking on a serious note as I get involved with work and the lives of the people around me.
At lunch I got into a conversation with a student in his early 60’s.  Mr. Yes I can [...]