A visit to the Shoe buying event for the Spring 2010 season is like a peek into the crystal ball. Here’s a quote for you. “Paris Hilton Footwear is perfect for the fashion-forward young woman who wants to look and feel great from head-to-toe, without spending a fortune.” – Paris Hilton

Filed under: Life at E-Institute, Types of Business | 3 Comments »

It’s Day 57 of my work term, and I had 12 posts.  Not doing too good.  My work is taking on a serious note as I get involved with work and the lives of the people around me.
At lunch I got into a conversation with a student in his early 60’s.  Mr. Yes I can [...]

Filed under: Life at E-Institute, Meet the Students | 1 Comment »

This week’s class schedule  is all about business operations, legal structure, forms and contracts, business licenses… I’ve gots lots of photocopying to do for class handouts.
I was initially worried and thought that the instructors for these classes will need to spice up the lecture or students will be napping in class.
I couldn’t audit the class [...]

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Here’s one for your chest of quotable quotes.
“If your business is not growing, it is dying.”
“If your business is going sideways, it is dead.”
“If you think your business is going to get killed, it is killed”
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We had a very interesting class workshop on advertising.  Mimi is the moderator.    She tells the class that a $100 advertising campaign is expensive if it is not effective, and a $10,000 campaign is cheap if it brings results and additional profits.  It is the effectiveness that matters, not the cost.
In general, passive marketing [...]

Filed under: Marketing 101 | 1 Comment »

An old gentleman owned a hot dog stand. His hot dogs were famous for blocks and blocks, maybe even miles and miles. People loved his hot dogs. He had a couple of people working for him and advertised in all of the local papers. He hired kids to put signs on poles and he even [...]

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